Last June IT adviser Bob Hazlett published some of his findings: “A new advertising trend I’ve seen recently isn’t groundbreaking by any means, but I think it signals a new shift in the way major companies and advertisers are thinking about social media in their campaigns. I’m starting to see both online and offline ads pushing users to their Facebook page rather than their .com homepage.” Advertising is an excellent indicator of pearl jewelry where the virtual world is heading.

We will probably discover more about living in the virtual world of the Internet and its substructures in five to ten years. Those who would like to push the philosophical aspect a bit further can always bring forward Socrate’s allegory of the cave (sometimes attributed to Plato).

The Greek philosopher states: “He who sees pearl earrings with his eyes is blind”. In other words reality is not what it seems to be. The line separating the virtual from the real is blurred. “The invisible world is the most intelligible and the visible world the least knowable, the most obscure.”

Could it be that Facebook and the like pearl pendant are the real, not the virtual thing?

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